Study Shows That Mobile Couponing Is The Hot Trend In The Quick-Service Industry
12/01/2012
According to some research by Cellit, a provider of mobile customer relationship management (CRM) systems, mobile couponing is the hot new trend in the quick-service industry.
Findings by the firm after a year-long analysis showed that mobile marketing efforts are the way forward and that more chains are relying on the strategy to drive traffic.
The study, which included 125 of its quick-service restaurant (QSR) clients in 2011, revealed that once a customer is subscribed to a mobile program, it is important to keep them compelled with content such as promotions, contests and announcements. But the most popular concept is mobile couponing.
Mobile coupons that consisted of discounts off the menu item, free items on special occasions or value deals like ‘buy one get one free’ were all the top couponing ideas that lead to higher purchase intentions.
And the company predicts that as more businesses in the self-service sector reply on mobile couponing to increase trade, redemption solutions will move into the spotlight.
Protouch touch screen software can bring tons of benefits to any business in the self-service industry, especially the hospitality sector. The technology enables customers to make their own orders in restaurants, check themselves into hotels and make registration at conferences.
So as firms constantly strive to meet modern customer needs, make sure your business is bang on trend and up-to-date and contact Protouch today; Europe’s leading provider of kiosk solutions and touch screen technology.
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