30th October 2009 / Tom Quarry
We’re happy to announce our recent success at the Retail System Awards 2009.
Just last night at the prestigious awards ceremony at the Ballroom in the Grosvenor House Hotel, London, we won the ‘Best use of Technology in the Hospitality and Leisure Sector’ for our Cineworld Xen X5 kiosks.
Against the other impressive shortlisted companies, Reward, Pure 360 and Torex, we shone through with the award-winning Xen X5 Cineworld kiosk range.
The award recognised how the innovative Xen 5 kiosk had achieved business growth for Cineworld. With consumer expectations central to this category win, the judges were looking for a winner that employed effective and efficient technology; this was clearly seen in our kiosks.
The story: In 2008, Cineworld contacted us in a bid to automate the whole registration process of its Unlimited Film Programme with an eco-friendly kiosk solution. Membership to the programme entitles visitors to watch any film, any day, any time at any Cineworld Cinema from just £13.50 per month.
Cineworld rolled out our easy-to-use, self service Xen X5 kiosks that customers use to register without staff assistance. Wannabe members of the programme simply sign up by entering their details into the kiosk; an A4 receipt with a photo of the member on is then printed out which they can use as identification until their membership card arrives in the post.
The kiosks currently operate in 27 cinema sites including, Glasgow, West India Queys and Cheltenham and will be in most of Cineworld’s 75 UK sites.
In just 6 months the kiosks saved Cineworld in excess of 1,000 staff hours and increased new members by 100 per week, resulting in the number of Unlimited sign ups being increased by 10 per cent.
For more information about the Cineworld kiosks, and how a kiosk can improve your business, contact us today.