Pro-Touch

Marketing your Kiosk; 3 Tips for Success

In today's consumer society we are spoilt for choice. Everywhere we turn we are present with an array of products and services to choose from; everything from restaurants, clothes, gadgets, holidays, entertainment and so on.

With a heavy reliance on personal touch screen devices, such as iPads, tablets and mobile phones, it’s no surprise that people are drawn to touch screens in consumer facing industries. However, in a world saturated by choice, how can you make it so that consumers are drawn to your kiosk?

1. Make an impact

Carrying your brand across on to your self-serve kiosk is essential for marketers, as it allows consumers to immediately identify your product. However, when it comes to making your kiosk stand out, the power lies in having an original, creative design. Having fun with the design is this difference between a kiosk which could go easily unnoticed and a kiosk which customers are compelled to use. With simple to apply laminates, you can update your kiosk so its inkeeping with the current marketing campaign you are running. This ensures the continuity of your marketing message across all media platforms.

2. Think outside the box

Customising your kiosk doesn’t have to stop at branding. Say for example you want to place a self service ticket machine at the entrance of a zoo. You can theme your kiosk to suit its positioning by customising the laminate to resemble zebra or leopard print. This way your kiosk is in keeping with the theme of its location as, well as being eye catching and fun.

3. Engage your audience

Landing pages (the first page a customer sees) present the perfect opportunity to grab your customers attention and engage them with your product. For this reason it's vital to get your landing page right and make it as interactive as possible. Techniques such as demos, interactive games, or displaying your companies USP’s are all great ways to reach out to your desired target market.

In fact studies have shown that visual marketing, when it's relevant, is far more effective than typical print adverts. The reason for this being, it's easier to get a consumer to focus on an advert and gain their trust on the interface of a kiosk that they've chosen to use.

Our experienced team have helped deploy hundreds of successful custom projects, so they know how to get the best out of your touch screen kiosk. Visit or contact Protouch today for more information on how we can help your kiosk to make an impact within your market.

How Are Interactive Kiosks Utilising Social Media?

With the rise in social media, individuals and communities are using social networks, such as Facebook and Twitter, as a platform to interact with others in sharing content across the Web. For businesses, this creates an ideal marketing opportunity for user-generated content to promote their brand online.

Photo Kiosks
Photo kiosks are being utilised at events, functions and venues to enable users to take photos and upload them to their social networks such as Facebook and Twitter. Placed in high volume locations, the kiosks are intended to encourage social interaction whilst acting as advertising for the brand. Sharing content online is becoming increasingly popular in the rise of social media networks.

Although we are now able to share photos via our Smartphones, kiosks provide physical points for sharing, which are more suitable for occasions and group shots. These kiosks invite consumers to share photos, interact with the brand and in turn, market for them to a wide online audience. The photos are liked, commented on and shared via the web, which spreads the brand message across the social networks. Some kiosk solutions are also using touch screen facilities so that users can edit their photos before sharing.

Benefits of linking kiosks to social networks:

  • Encourages social interaction
  • Invites consumers to interact with brand
  • Gives brand marketing opportunities
  • Maximises online presence
  • Spreads content broadly

Skype Stations
Recently, a European company have designed freestanding digital kiosks that facilitate video calls, which are ‘Skype stations’. These kiosks also serve as a marketing tool for deployers. These are being tested in airports as interactive ‘booths’ that users can engage with while waiting for a flight. The station incorporates an in-built webcam, interactive touch screen and speakers. Skype stations could take off with the deployment in alternative public locations.

Retail kiosks
Retail kiosks and digital signage solutions are also integrating social media to entice consumers and encourage user-generated content. Digital signage used in large retail spaces can provide live feeds and updates, also creating an opportunity for retailers to advertise promotions or campaigns. With links to social networking sites, people from the community are able to share their opinions, comments and photos within a public space. This benefits retailers as they can gain real life feedback and generate brand awareness.

Wayfinding kiosks
Within retail environments, social media interactivity is being utilised in wayfinding kiosks to drive traffic and provide a service. With the integration of Smartphones, shoppers are able to gain access to the shopping centre Facebook page and receive to directions that are emailed from the kiosk.