Pro-Touch

Tag: Retail Kiosk

A Summary Of Protouch’s Retail Kiosk Guide

Posted on by Tom Quarry

Take a look at Protouch’s guide to boosting in store sales with automated kiosks. From augmenting services to engaging your customers, in-store kiosks are cost effective solutions for any retail business looking to thrive.

Step 1: How a kiosk can help your store
Self service retail kiosks can empower your customers by offering them accessible information, speeding up the payment process and reducing queuing times. Also improving the customer experience is the new dynamics of the staff. With the self-service systems in place, they have more time to focus on one-to-one customer assistance. In-store kiosks give you the opportunity to engage customers with loyalty schemes, rewards and in-store promotions, as well as access to the Internet.

Step 2: Get the most out of your kiosk
There are important aspects to consider when successfully deploying a kiosk. Firstly, determine the purpose of your kiosk, what will it offer the customer? Secondly, think about the software. Does it guide your user through a clear, simple journey? A simple on-screen journey encourages interaction and improves customer satisfaction. Thirdly, you mustn’t underestimate the power of effective marketing. Get your kiosk off the ground with in-store advertising. Location is another key aspect that can be make or break for your application. Carefully select the location with visibility and accessibility in mind. Lastly, get your staff on board to get the most out of your new investment.

Step 3: Reap the benefits
Our kiosk solutions offer a multitude of benefits for both your business and your customer. As a worthwhile investment, an automated kiosk in-store will augment your services, save on costs and help boost sales. Your customer is given a hassle-free, more efficient shopping experience that invites them to come back to the store.

To read in more detail, take a look at the full guide and gain insight into how our kiosk could boost your in-store sales.

Are Kiosks Enhancing The Value Of Employees?

Posted on by Tom Pryor

The debate continues that businesses are turning to technology to augment services, lessening employee value. Automated kiosks are being deployed in a wide variety of sectors, such as retail, airports and hospitality. Kiosks are beneficial to businesses in reducing costs and increasing revenue, but are they adding value to employees?

The employee

Kiosks are getting things done quickly, efficiently and accurately, which is minimising the number of staff required. Nevertheless, it can be argued that automated systems are now empowering employees. With kiosks in place to automate time consuming tasks, staff members are given more time to focus on the delivery of customer service. In addition, kiosk applications can create sales opportunities for staff, encouraging higher performance.

Self service

Face to face customer service still prevails, but customers have a growing appetite for self-service systems. The notion of self-service is predominant, especially in the retail sector. Kiosks are being deployed in more and more retail environments to streamline processes and enhance the customers’ shopping experience. However, a certain level of staffing is still required even with touch screen kiosks in place. If there is an issue or malfunction, there has to be someone at hand to attend to the user’s needs.

Key benefits for employees

  • Create more time to interact with customers 
  • Build relationships
  • Increase performance with unique sales opportunities 
  • Provide one-to-one support 
  • Focus on customer service and meeting specific needs

Customer service

There is dispute as to whether automated systems are taking the personal touch out of customer service. For instance, a visitor can now check in to a hotel without talking to a receptionist and a customer can pay for their shopping without interacting with an employee. On the other hand, kiosk systems offer the customer a self-service channel that enhances their experience, through speeding up processes and reducing queues. With certain aspects being taken care of, staff members have the unique opportunity to interact with customers and develop relationships.

Whilst interactive self service kiosks allow for less staff on site, they are also enabling employees to focus on providing quality one-to-one customer service. Employees still have a valuable role in customer service. As the use of automated systems increases, they should grasp the opportunity to maximise their potential and add value to the business.

Discover the Latest Developments in the Kiosk Industry with Protouch at Kiosk London Expo

Posted on by Tom Quarry

We're pleased to announce that Protouch will be exhibiting at this years Kiosk London Expo. As the UK's sole conference and exhibition dedicated to the self-service industry; the show will return to The Barbican Centre for it's third year between 16-17th October 2013, promising to be another exciting event.

KLX 2013 acts as the central meeting point for all those affiliated with the self-service industry and, as such, will be a hive of activity for industry leaders, purchasers, strategic customer service managers, VPs, brands managers and those responsible for the implementation of self-service solutions and technologies throughout the UK.

A lot can change in a year, especially when it comes to emerging technologies and new developments. Therefore the show provides a great opportunity to catch up with the latest industry news and developments; helping you to discover how adding a self service solution to your business can increase sales and boost ROI.

As Europe’s number one supplier of touchscreen self service solutions, Protouch will be showcasing a wide variety of our best performing kiosks and kiosk software. Amongst these we’ll be presenting kiosks which have made a huge impact on specific industries and brands across the UK, including; express lanes for Birmingham Airport; kiosks for product look up and payment at Kiddicare; instore information and phone chooser at O2, and ticketing kiosks at Heathrow Express.

The Protouch team will be on hand to discuss your self-service solution requirements and answer any questions you may have. Whether you require ticketing, fast-track, payment, translator or browser features; our technology can help. Protouch equipment suits any brand for any function, any place.

KLX 2013 is free to attend and is a great networking opportunity, which also aims to deliver comprehensive seminars, offering information on all of the industry’s hot topics and cutting-edge technology. Located in the heart of London, it is easily accessible by rail, underground and road.

If you’re going to the show and you’d like to find out more about how we can help you, contact the Protouch team today and arrange a meeting with us.

Register for Kiosk London Expo 2013 today and we’ll see you there!

Monthly Roundup

Posted on by Tom Pryor

Did you miss a few of our articles in August? Not to worry because we've got a recap of last month’s blogs; bringing you all of the latest news and trends in the kiosk and touch screen industry. Catch up with our monthly round up now and find out more about how a touch screen kiosk can add value to your business.

Kiosks Are Improving Visitor Management

With self service technologies becoming increasingly valuable in helping streamline everyday tasks, many corporations are now realising the potential of touch screen kiosks in dealing with the management of digitally native visitors. Combining new technologies with old practices touch screen kiosks are now being deployed by many companies in order to help with visitor management by pre-registering visitors, accounting for visitors on-site, printing and scanning visitor badges and so on. Find out more about how kiosks are improving visitor management.

Is Digital Learning the Way of the Future?

Now the summer has come to an end and students are going back-to-school there’s no better time to find out how E-learning is becoming integral to the modern day classroom. With benefits such higher levels of engagement, independent learning and providing teacher support, Protouch look at how digital learning could be the way of the future. Read the blog in full to find interesting stats and more information on the topic.

Kiosks Are Harnessing Clean Technology

As technology becomes ever more prevalent in society, and the concern for environmentally solutions ever growing, companies now have a corporate responsibility to ensure that the technology they use works in harmony with the environment. In this blog Protouch take a closer look at how touch screen kiosks are harnessing clean technology.

Growing Appetite for Self Service in Restaurants

With a growing desire for more digital touchpoints in consumer facing environments, restaurants in-particular are starting to see the benefits of using tablet devices and touch screen kiosks. Offering everything from virtual concierge, digital menus, bookings, social media engagement, special offers and so on, touch screen kiosks are maximising micro-convenience and enhancing the overall customer experience. If you’re in the catering industry read on to find out more about the growing appetite for self service in restaurants.

Marketing your Kiosk; 3 Tips for Success

Knowing how to successfully market your kiosk is the difference between it being a positive addition to your business and not adding much value at all. In this blog Protouch take a look at how your kiosk can have a strong impact and essential make your customers want to use your product. Read on to find out our 3 top tips for marketing your kiosk.

Check back on the Protouch blog where we’re always keeping you up to date with all of the latest industry news.