Pro-Touch

Monthly Round Up

Wondering what you’ve been missing these past few months? Here’s an overview of the latest industry and Protouch news to keep you informed.

The Risks of Deploying a Tablet Kiosk

Tablets have become a staple in many homes, and are universally very popular. However, they are increasingly being used in more commercial situations, when they have not been designed to do so. Companies are now realising the disadvantages of replacing stand-alone kiosks with tablets, from reasons such as overheating devices to lack of screen durability. To discover more on the cons of tablet kiosks, read on.

Protouch Rolls Out Countrywide Kiosks

This new project has provided 55 stores with tailor-made kiosks that suit Countrywide’s needs exactly, providing customers with more options in store. There is now a greater choice; more chance of the customer finding exactly what they want; and customers have the opportunity to experience endless aisle shopping, where they have access to view all the products available which may not be in store. Have a look at the details here.

Kiosk Shows of 2014

Want to learn more and experience the technology for yourself? Then check out this blog, where our top shows are listed, and find out which shows to attend this year. Here we will give you a few details on each event, as well as links to the websites, so if you are interested take a look at this post.

Lloyds Pharmacy Introduce Touchscreen Health Kiosks

Lloyds Pharmacy has taken on a trial run in 9 of its stores, trying out our full kiosk solution to help improve customer experience with simple and easy to use self-service touch screens. Not only can they scan in their product for more information and watch videos on product usage, but customers can also print out relevant health advice leaflets to take away. The kiosks allow click and collect on the full product range. To find out why they chose us, and how it has benefitted Lloyds Pharmacy, read more in the full post.

A Summary Of Protouch’s Retail Kiosk Guide

Find out how retail kiosks can help you to boost your business success, with our straight-forward guide. Through three simple steps, you can enhance customer experience, increase sales, whilst it being cost efficient. Simply check it out here to learn more.

The Risks of Deploying a Tablet Kiosk

While familiarity and reliance on consumer devices grows, so does the desire for more digital touch points in the areas where people work, shop, travel and socialise. This current trend has lead to some business owners choosing tablets and iPads as retail self-serve solutions, over the more traditional stand alone kiosks. However, as they are now finding, consumer devices do not necessarily thrive in commercial environments and companies may be doing themselves a disservice by deploying them. When taken into the commercial domain consumer devices have several limitations which we must consider.

Usability

It is becoming increasingly transparent that tablet devices aren't designed to meet commercial needs and, quite simply, stand alone kiosks have the upper advantage. Consumers choose tablet devices because they are small, lightweight and easy to navigate. All favourable factors when you're using the tablet whilst lounging at home, or as a portable device to perform menial tasks such as checking emails. However, tablet devices designed for commercial environments limit consumers considerably; for the reason that tablet devices are too small. The units that we install are 19″, which is approximately 4 times the screen size of an iPad or tablet. This means that when the units are mounted on a counter at a 45 degree angle, the user can easily read the text whilst standing.

The size of tablets limits usability in a commercial environment, whereas with a stand alone kiosk the screen real estate allows for more content to be displayed and for easier navigation for the user. Unlike tablets, stand alone kiosks also cater for important peripherals required in commercial sectors such as retail scanners, payment modules and printers.

Durability

Tablets are intended for personal use so durability is limited to few people operating the device, intermittently. After extended periods of use tablets can overheat, become unresponsive and often shut down. For this reason tablet devices are not robust enough to withstand the demands of 24/7 operation in the public domain. Commercial devices are built to industrial grade with this very purpose in mind and so are much more durable; designed to cope with intense, all-day, every day use.

Depending on the requirements, and when executed correctly, tablet kiosks can prove to be useful tools for enhancing the consumers experience. However, whilst it is tempting to chase the latest trends and keep acquisition costs to a minimum it is important to choose the right solution for your business. As we are now finding, retailers looking to showcase their extended stock in intuitive, easy-to-use ways require a kiosk solution which is more robust and built for purpose.