In today's consumer society we are spoilt for choice. Everywhere we turn we are present with an array of products and services to choose from; everything from restaurants, clothes, gadgets, holidays, entertainment and so on.
With a heavy reliance on personal touch screen devices, such as iPads, tablets and mobile phones, it’s no surprise that people are drawn to touch screens in consumer facing industries. However, in a world saturated by choice, how can you make it so that consumers are drawn to your kiosk?
1. Make an impact
Carrying your brand across on to your self-serve kiosk is essential for marketers, as it allows consumers to immediately identify your product. However, when it comes to making your kiosk stand out, the power lies in having an original, creative design. Having fun with the design is this difference between a kiosk which could go easily unnoticed and a kiosk which customers are compelled to use. With simple to apply laminates, you can update your kiosk so its inkeeping with the current marketing campaign you are running. This ensures the continuity of your marketing message across all media platforms.
2. Think outside the box
Customising your kiosk doesn’t have to stop at branding. Say for example you want to place a self service ticket machine at the entrance of a zoo. You can theme your kiosk to suit its positioning by customising the laminate to resemble zebra or leopard print. This way your kiosk is in keeping with the theme of its location as, well as being eye catching and fun.
3. Engage your audience
Landing pages (the first page a customer sees) present the perfect opportunity to grab your customers attention and engage them with your product. For this reason it's vital to get your landing page right and make it as interactive as possible. Techniques such as demos, interactive games, or displaying your companies USP’s are all great ways to reach out to your desired target market.
In fact studies have shown that visual marketing, when it's relevant, is far more effective than typical print adverts. The reason for this being, it's easier to get a consumer to focus on an advert and gain their trust on the interface of a kiosk that they've chosen to use.
Our experienced team have helped deploy hundreds of successful custom projects, so they know how to get the best out of your touch screen kiosk. Visit or contact Protouch today for more information on how we can help your kiosk to make an impact within your market.