Love them or hate them, you'll be seeing even more self-service checkouts in 2010 after NCR, the American technology company behind 80% of the UK’s self-service checkouts, predicted a 50% increase in UK sales of the self-service scanning machines that have become a feature of stores nationwide
Customers have been fairly torn on the issue; some get sick of the 'unexpected item in bagging area' message and prefer communicating with people, whereas a growing number are getting self-service-savvy, whizzing through the kiosk lanes and are waving goodbye to busy staffed checkouts. In total, 7,000 machines have been installed in supermarkets since their introduction in 2002, expected to more than double to 15,000 in the next three years, according to Retail Banking Knowledge.
According to Elton Birden, the managing director of NCR in Britain: “Self-service checkouts will revolutionise retail in the same way that self-service supermarkets did 60 years ago. It’s going to be a combination of existing customers rolling out and new users. It’s still a small percentage of the overall checkout.”