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Case Study


Sports Directs Deploys 3,800 Protouch Touch Screens Across Stores


The retail giant behind sporting brands Donnay, Sports Soccer and Lillywhites, has now installed 5000+ Protouch touch screens for use in all its UK and European stores.

The purchase came as a result of SportsDirects plan to roll out a centrally-hosted store solution across its entire retail estate of 450+ UK stores and 100 within Europe.

The sports retailer initially approached us with a view to purchase 1,500 Protouch 15″ touch screens, but was so happy with our solution it increased its order to meet with demand from its other growing European outlets.
The Protouch touch screens were chosen as the ideal solution, as the model provides essential easy-to-use functions combined with an elegant, aesthetic design. The touch screens were not only able to provide critical data, in ‘real time’, but also improved business decisions and gave the visibility needed to drive sales potential in stores.

"Protouch has been supplying Sports Direct with touchscreens since 2005.Their reliability, cost and professional service is incredibly valuable to us in today’s tough retail market"
Jay Lyford, IT Manager - Sports Direct