28th October 2013 / Tom Quarry
Take a look at Protouch’s guide to boosting in store sales with automated kiosks. From augmenting services to engaging your customers, in-store kiosks are cost effective solutions for any retail business looking to thrive.
Step 1: How a kiosk can help your store
Self service retail kiosks can empower your customers by offering them accessible information, speeding up the payment process and reducing queuing times. Also improving the customer experience is the new dynamics of the staff. With the self-service systems in place, they have more time to focus on one-to-one customer assistance. In-store kiosks give you the opportunity to engage customers with loyalty schemes, rewards and in-store promotions, as well as access to the Internet.
Step 2: Get the most out of your kiosk
There are important aspects to consider when successfully deploying a kiosk. Firstly, determine the purpose of your kiosk, what will it offer the customer? Secondly, think about the software. Does it guide your user through a clear, simple journey? A simple on-screen journey encourages interaction and improves customer satisfaction. Thirdly, you mustn’t underestimate the power of effective marketing. Get your kiosk off the ground with in-store advertising. Location is another key aspect that can be make or break for your application. Carefully select the location with visibility and accessibility in mind. Lastly, get your staff on board to get the most out of your new investment.
Step 3: Reap the benefits
Our kiosk solutions offer a multitude of benefits for both your business and your customer. As a worthwhile investment, an automated kiosk in-store will augment your services, save on costs and help boost sales. Your customer is given a hassle-free, more efficient shopping experience that invites them to come back to the store.
To read in more detail, take a look at the full guide and gain insight into how our kiosk could boost your in-store sales.