27th February 2013 / Tom Quarry
Touch screens are being utilised more and more in a wide variety of environments. Here are a few examples to show some the latest uses across different sectors.
Marks and Spencer has jumped on the ‘multi channel retailing’ bandwagon, by introducing multiple touch screens within its stores. Their main function is to provide customers with an outlet to order online, but in store. The screens acts as a virtual ‘stylist’ that allows users to combine clothing garments to create their own outfits, guided by catwalk videos and physical displays. With the applications in place, loyal customers have full access to the M&S range. The question is; how will these touch screens take off with Marks and Spencer’s older clientele?
New York City has recently launched 250 multi-function public screens to replace pay phones. Subverting the concept of a phone booth, these live touch screens offer many advantages and services for the public. Following the aftermath of Hurricane Sandy, the screens aim to improve communication in emergencies. The public can either dial an emergency number or receive safety instructions. They serve to display information, emergency alerts and local business deals. Implemented in high traffic locations, such as outside main subways, the screens also provide users, especially tourists, with useful way finding information. Eventually, the public interactive screens will be also be utilised as platforms for advertising.
In the US, Subway has implemented touch screen kiosks into their food ordering system. Positioned in the Drive Thru, customers are able to select their order and make a payment, which accelerates the overall process. With light sensors and a resilient touch screen, the system is designed for all weather conditions, time of day and anti-vandal. It can also move up and down to accommodate for different vehicles passing through the Drive Tru. The kiosks have been described as “faster, more accurate and more profitable”.
Museums have shifted from showing collections of objects, to creating interactive spaces in which audiences can engage. They are utilizing kiosks as information points and multi-touch screens to invite visitors to interact with the exhibition. For example, a recent exhibition space in Birmingham installed large multi-touch tables so visitors could interact and explore the Birmingham skyline. As another example, The British Museum uses touch screen kiosks to manage ticketing and control queues for the paid entry exhibitions. Touch screen technology is encouraging people of all ages to interact and learn within museum environments.
Take a look at Protouch's case studies to see how our kiosks have been implemented in a range of different domains.