6th August 2013 / Tom Pryor
In the fast paced, ever changing world of technology, it's vital to keep your finger firmly on the digital pulse in order to keep up with the latest trends and consumer demands. While our familiarity and reliance on tablet devices and digital screens grows, so does our desire for more digital touch points in the areas where we live, work, shop, travel and socialise. Restaurants, in-particular, are now seeing the benefits of using tablet devices to maximise micro-convenience and customer experience, with tablets wrapping up everything that we're used to in a traditional sense; offering virtual concierge, digital menus, bookings, social media engagement, special offers and so on.
Digital menus allow restaurants to entice and seduce customers through high-definition, interactive images; as opposed to traditionally print images, which are flat and lifeless. Digital images give restaurants far more flexibility and creativity to display eye catching and mouthwatering images.
When places in high-traffic areas, digital signs are excellent ways in which to capture the customer's attention as they walk past or queue up for service. This provides an excellent opportunity to upsell items, make recommendations and offer incentives. All of which can increase sales and improve ROI.
In 2012 it was predicted that a total of 44% of consumers would opt to use a self-service terminal, and 40% would choose to use a Smartphone application to place a food order. To reflect this many restaurants are now catching up with touch screen technologies, as they explore innovative ways to go above and beyond the standard level of service.
So far, 2013 has seen 28% of restaurant owners showing strong interest in having a mobile app, and there is a growing appetite for the technology amongst consumers too; with 67% now interested in booking their tables through an app (source).
With freestanding tablet kiosks and easy touchscreen interactions, customers are able to place orders easily, pay for their food quickly and efficiently, and access nutritional information at the touch of a screen. All of these simple tasks put the customer in control, freeing up staff for other jobs and improving the overall dining experience for the customer.
Other benefits include;
Social media engagement
Restaurants kiosks provide a wealth of benefits, not only to the customer, but to the company too. At a relatively low to deploy it’s worth considering how a touch screen kiosk can help your business by improving overall customer satisfaction, as well as ROI. Contact Protouch today and find out how you can start reaping the benefits of a restaurant kiosk.