26th May 2011 / Tom Quarry
Charity is said to be at the heart of every community and thousands of people across Britain donate money to charitable organisations every year. In 2003 £7.1bn was given to charity by individuals in the UK, according to joint research by the Charities Aid Foundation and the National Council for Voluntary Organisations. But offering spare cash to charities has become easier than ever for consumers, with ATMs now providing donation processes. According to an agreement reached between the ATM industry and government officials, British citizens can make charitable donations through the UK touch screen units. The program, which will launch in 2012, is in partnership between LINK the UK ATM operators and the British authority. It was cabinet officer minister Francis Maude who proposed the scheme in December 2010. Presently there are 63,000 ATMs in the country and 100-million LINK-enabled cards. The latest plan will mean people can donate to their favourite charity through the interactive machines but each ATM owner will decide which particular charities the machine will support. Maude said: “I am delighted by the support of LINK's member banks, building societies and ATM operators for enabling charity donations at cash machines. “This will make charity giving quicker and easier for so many people as they can incorporate giving into a regular routine.” Banks which will feature a charity donating kiosk include Lloyds TSB, Barclays, American Express Europe and more. Give to those who are less fortunate than yourself whether it is RSPCA, Sport Relief or Cancer Research via an ATM; touch screen technology at its best.