24th May 2011 / Tom Quarry
When baking a cake, there are certain ingredients to use that make the perfect mixture. With a sprinkle of sugar and a dash of icing you can create a delicious masterpiece, so long as the instructions are followed closely and to each and every step. Just as with cooking, a kiosk has many ingredients to make it a recipe success but if certain elements and items are added into the mix that are not required, the technology can fall flat. Too often kiosk technology is manufactured without the customer in mind, so to deploy an efficient and fruitful touch screen that is beneficial to all learn from some of these common mistakes.
– There are not enough kiosks installed so there are long waiting times. – The units are placed in inconvenient locations that are inaccessible to consumers. – The kiosk has poor browsing mechanisms that are frustrate and turn people off from using it. So here are some top motives and obstacles that wind consumers up and irritate them to the extent, that they become not interested in using your technology; and if a kiosk in unused then what is even the point in its deployment.
This is an important aspect of installation to ensure it is visible to all. If a customer cannot reach a kiosk or doesn’t even know where it exists, it won’t be used. Locate it in a prime location so people know where it is but also balance the concept so it doesn’t stand out too much and becomes an eye-sore.
Just as decorating the cake is vital, so is a kiosk appearance. Bad first impressions often put consumers off from ever returning so keep the interface software simple and the kiosk looking appealing to attract and engage with its users. Computers can be deemed as boring, time-consuming and often associated with work. Make the kiosk design have a toy-like quality with bright colours so it is less like an ATM machine and people are encouraged to interact with it.
Many installations distributed throughout the store will ensure people are not waiting for long periods of time behind each other queuing. It will also reduce the fact that people have to walk a far distance to use the kiosk. As well as waiting to use a unit though, consumers don’t like waiting for the software. It can be frustrating lingering on the spot waiting for a page to refresh, so all browsing delays should be limited to less than 0.5 second and put multiple products on one page so the user doesn’t have to flick from screen to screen.
In locations like a doctor surgery or healthcare facility, privacy is vital for patients especially in terms of medical records. A larger screen is ideal for customers who are partially sighted however to maintain privacy keep the screen small. So make sure you have all the ingredients for Touch screen success with Protouch.
Source: Whitepaper by RedDotNet