6th November 2013 / Tom Quarry
Lloyds Pharmacy choose Protouch to supply kiosk based solution in a number of their premium stores. Protouch were specifically selected to provide Lloyds with a cost effective kiosk solution that met its business requirements.
With the latest PKM software in place, the kiosks aim to improve their customers' in store experience at the touch of a button.
The interactive kiosks give customers the freedom to browse full product range, place orders and make card payments. They also enable users to scan in store products for further information and watch step by step videos of how to use them. With gained access to information, Lloyds customers will also be able to print health advice leaflets from the touch screen units.
• Wider choice of products
• Readily available advice
• Greater access to information
Lloyds Pharmacy has entered for the Oracle Retail Week Awards 2014 with Protouch’s kiosk solutions at the core of its success. Now deployed in 9 of its premium stores, the Touchscreen Health Kiosks have proven popular with Lloyds customers. Collected data has demonstrated the high level of interaction with the kiosks and particular features such as product scanning.
The initial focus was to update the pharmacy’s image and improve the way customers access healthcare. With the desire to enhance the customer experience and augment its services, the business chose to introduce an innovative retail solution. Lloyds Pharmacy trialled tablet devices in two of its stores which failed to deliver efficient service in a fast-paced retail environment.
Following the trial, Lloyds Pharmacy switched to self-service touch screen solutions that proved to be a fast, reliable platform. With greater access to a wider range of items, these kiosks provided an alternative to purchasing and ordering specific products. As well as providing customers with improved information access and engaging content, the innovative kiosk solutions also assisted staff in making sales.
With Protouch’s latest kiosk solutions in place, Lloyds Pharmacy has transformed access to healthcare in a pharmacy environment. The success of the deployment is evident and Lloyds Pharmacy is able to achieve its goal in delivering effective, efficient healthcare services.