19th November 2010 / Tom Quarry
Matalan, the leading clothing and home ware retailer, has picked our self-service Xen X4 EPoS kiosks to use in its' new pilot multi-channel retailing in-store.
The pilot is being deployed in Matalan’s new High Wycombe store and will provide an additional means for customers to purchase products and services across the entire Matalan range.
They were looking to provide in-store access to their entire product range including the extended lines that can only be found online.
By incorporating our transactional kiosks they are able to display products that cannot currently be found in-store. In turn the kiosks also accommodate customers without internet access and enhance the shopping experience of customers who come to the store.
As a result, it will allow Matalan to drive incremental revenues in-store by increasing average basket size and cross/up selling.
Ross Williams, Ecommerce Trading Manager, said: “We are always looking to improve our customer’s shopping experience, by giving in store shoppers the option to buy from our online range, they benefit by getting new products sooner, and also by being able to select from our full range.
“We recognise a shift in our customers shopping behaviour, and are looking to use technology to service customer requirements however they wish to engage with us.”
We are providing the total solution; hardware, software and a managed service with support and maintenance.
The Xen X4 kiosks feature a keyboard and 80mm receipt printers running a secure browser version of their website. Customers simply browse the website as they would at home then add their desired items to basket and proceed to check out where they can pay and arrange in-store collection or delivery.
The kiosks were launched at the store opening yesterday, on November 18th.
Protouch are the UK’s leading supplier of touch screen and kiosk systems and winner of Retail Systems Awards in 2008, 2009, 2010.