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When Kiddicare, the UK’s favourite baby website, wanted to expand upon its multi-channel marketing strategy, it implemented a suite of Protouch kiosks to do so and won two EPoS awards in the process.

Our kiosk solution improves Kiddicare’s in-store offerings to customers visiting its new store in Hampton, Peterborough, by allowing them to purchase individual brand merchandise via the kiosk.

Each kiosk gives information on product availability and enables the customer to order and pay for their goods and arrange collection or delivery there and then. In addition, each kiosk provides on screen information on related items and promotions and is a great help to staff when a product is not in store, as they can simply show their customer an alternative that can be seen on the kiosk.


Kiddicare decided to install a kiosk solution after finding that the average order on its website was nearly four times that of its store due to selling methods on the web.

Our kiosk model is the Xen X5 with 19” touch screen, Verifone Secura chip and pin unit and an 80mm receipt printer and each one looks very cool with an individual full cover branded laminate. The software was produced by K3, who partnered us in the Kiddicare solution.