By incorporating transactional kiosks Matalan is able to display products that cannot currently be found in-store. In turn the kiosks also accommodate customers without internet access and enhance the shopping experience of customers who come to the store. This will allow Matalan to drive incremental revenues in-store by increasing average basket size and cross/up selling.
The kiosks will provide an additional means for customers to purchase products and services across the entire Matalan range. Protouch is providing the total solution; hardware, software and a managed service with support and maintenance.
Matalan elected for Xen X4 kiosks featuring a keyboard and 80mm receipt printers running a secure browser version of their website. Customers simply browse the website as they would at home then add their desired items to basket and proceed to check out where they can pay and arrange in-store collection or delivery.
"By giving in store shoppers the option to buy from our online range, they benefit by getting new products sooner, and also by being able to select from our full range."
Ross Williams, Ecommerce Trading Manager, Matalan