Top Kiosk Blunders to Avoid

There are many reasons why a touch screen kiosk might fail. Thy can reap tons of benefits for a business regardless of the sector but unless you use specialists in the industry and install the right one in the correct place, you won?t see a great return on investment. What is key is that you use the technology to its maximum capability to achieve success but having poor software, the wrong features or deploying it in an inconvenient location can all result in a let-down. Here are some imaginary scenarios Protouch has created that you should avoid to make the most from your touch screen installation.


Picture the scene; a woman walks up to a kiosk in her doctors surgery to input her private medical details to order a subscription but the placement of the unit means that everyone sitting at the side can see the information on screen. Fitting the kiosk in a corner, away from prying eyes will increase privacy for patients and give them self-assurance of using the software.


Envisage the setting; a traveller goes to use a self-service kiosk to check-in and print out their plane tickets to find that the printing feature is not available; or that the internet is poor. It is important that the sole purpose of the machine is functional to improve customer experience. It is pointless to have a super slow printer if this is one of the main reasons to deploying the technology because this will only boost long waiting times and queues, as well as frustrate your consumers.


How many kiosks do you need? Deploying one kiosk for example in a shopping centre is useless because consumers will have to trek from one side to the other just to use the machine. And if it includes way finding features then this is inane due to the fact that it is not accessible easily. Logically work out how many units you need to reap the benefits; an office may only require one kiosk but a hotel will need several.


They often say ?don?t judge a book by its cover? but often or not as a society we do. First impressions count and it is reported that as humans, we make up our mind about something or someone in the first 30 seconds of meeting them. How does this relate to touch screen kiosks? Well a consumer will determine whether or not they will use the machine in the first instant so it is imperative that it looks appealing, is easy-to-use, and gives the customer confidence to use it again. Some industry experts claim that a simple screen with a small number of buttons is most engaging.


The whole point of deploying touch screen technology is to give consumers the power of independence and self-service. It reduces staff numbers and gives them the chance to carry our more skilled tasks rather than menial jobs. However, as with anything, there are times that help is needed. Not everyone will understand how to use the kiosk and often or not someone will require help. But if there is none present and if the kiosk doesn?t feature any help information; this will only aggravate your consumers more at their lack of know-how. Make sure a help feature is available with adequate browsing and searching features if the person is looking for something but doesn?t exactly know the right terminology.

The Retail Sector in 2012: What are Consumers? Needs?

Society is constantly evolving and consumers’ needs are always evolving so it is paramount for businesses to be aware of the latest requirements to cater to these with modern technologies. The retail sector is one industry that will always thrive but it has to change its ways to stay afloat in the current economic climate. High street stores are suffering due to the World Wide Web but a recent survey has found that brick-and-mortar stores are still important to 90% of shoppers. So what are consumers’ needs that your business can provide? A new study by Local Corporation, an e-tailing group and online local media company, revealed that almost two out of three shoppers use at least one device to research and make transactions while shopping and 28% use two devices at a time. More than 1,000 consumers were surveyed on their shopping behaviours and it showed a growing trend of mobile devices and self-service machinery usage when researching and purchasing products. Around 60% confessed to researching products several times a month using a mobile device so imagine the possibilities if they were exploring your services/products…

Further findings from the study consist of:

– 46% of shoppers check out prices on a store’s site and 42% check the inventory before visiting.

– 47% of consumers search for local information about the store they want to visit

– 1 in 3 shoppers has made at least one purchase via their mobile device over the past six months.

Self-service kiosks can encourage consumers to shop in-store to give them the control and convenience that they are craving. If they are using mobile devices to browse and influence their shopping activities, let them do it in-store with a touch screen that has internet access. Let them rate your products in-store and publish reviews and have access to vouchers to boost customer loyalty. What is more, printing features can enable them to print out receipts. Further features are specific to the retail industry and therefore can benefit supermarkets, departments, shopping malls, post offices and phone stores. Functions include;

– Payment

– Ordering

– Wayfinding

– Internet

– Product information

– Loyalty (gift voucher, promotional)

– Queue busting

  Contact today to see how we can help you install touch screen technology in your retail business. Or check out our retail case study on Kiddicare by clicking here. Our kiosk solution improved Kiddicare’s in-store offerings to customers visiting its new store by allowing them to purchase individual brand merchandise via the kiosk. Since the deployment, they have expanded with more kiosks being installed and all checkout queues have been reduced so the staff can cater to the customers more enhancing their experience.