Is Digital Signage The Way Forward For Advertising?

More and more, digital signage and touch screens are being used to display advertising content in high traffic public locations. Digital marketing comes with a multitude of benefits in reaching a targeted audience. Screens are a worthwhile investment for businesses who want to stand out with their marketing strategies.

Multi channel marketing

With digital screens emerging as one of the most innovative methods of promoting, there is exciting opportunity to connect a wider audience with online marketing campaigns. Some kiosks and signage have the ability to connect with mobile devices through QR barcodes, such as tablets and smartphones.  The highest levels of engagement are through ads on touch screen mobile devices. This creates another platform to link to social media sites and web pages, which encourages sharing online.


There has been a surge in outdoor digital signage and interactive kiosks, revolutionising street advertising.  This opens up opportunities for businesses looking to promote themselves or their product with attention grabbing media that invites passers by to engage. Indoor locations such as shopping centres, retail stores and airports are also effective for digital screen advertising.

Audience engagement

Today’s tech savvy consumers are always looking for the next best gadget or new technology. Screen technology on the streets is driving consumers to engage more closely with marketing campaigns and interactive ads. Digital signage means marketing messages can be live, instantly updated and more direct.

Can touch screens be used for marketing?

Touch screens are slightly more complicated when used for advertising; however there have been examples of novel ways of utilising them to engage an audience interactively. Large public touch screens can encourage users to interact with games, questionnaires and other entertaining activities that help to promote a brand or product. On the other hand, for the less tech savvy public it is more of a challenge to persuade them to participate.

The future

“The future of advertising is…intrinsically linked to technology and people” (source). Although we cannot predict what the future holds for digital screen advertising, it is inevitable we will see innovative developments in technology. For example, implementing 3D technology could give advertisers the chance to stand out and get their content noticed. Who’s to say that advertising with screens couldn’t become more direct with facial recognition? In all, digital screens provide a lucrative marketing strategy for companies wanting to stand out among the crowd.

Marketing your Kiosk; 3 Tips for Success

In today's consumer society we are spoilt for choice. Everywhere we turn we are present with an array of products and services to choose from; everything from restaurants, clothes, gadgets, holidays, entertainment and so on.

With a heavy reliance on personal touch screen devices, such as iPads, tablets and mobile phones, it’s no surprise that people are drawn to touch screens in consumer facing industries. However, in a world saturated by choice, how can you make it so that consumers are drawn to your kiosk?

1. Make an impact

Carrying your brand across on to your self-serve kiosk is essential for marketers, as it allows consumers to immediately identify your product. However, when it comes to making your kiosk stand out, the power lies in having an original, creative design. Having fun with the design is this difference between a kiosk which could go easily unnoticed and a kiosk which customers are compelled to use. With simple to apply laminates, you can update your kiosk so its inkeeping with the current marketing campaign you are running. This ensures the continuity of your marketing message across all media platforms.

2. Think outside the box

Customising your kiosk doesn’t have to stop at branding. Say for example you want to place a self service ticket machine at the entrance of a zoo. You can theme your kiosk to suit its positioning by customising the laminate to resemble zebra or leopard print. This way your kiosk is in keeping with the theme of its location as, well as being eye catching and fun.

3. Engage your audience

Landing pages (the first page a customer sees) present the perfect opportunity to grab your customers attention and engage them with your product. For this reason it's vital to get your landing page right and make it as interactive as possible. Techniques such as demos, interactive games, or displaying your companies USP’s are all great ways to reach out to your desired target market.

In fact studies have shown that visual marketing, when it's relevant, is far more effective than typical print adverts. The reason for this being, it's easier to get a consumer to focus on an advert and gain their trust on the interface of a kiosk that they've chosen to use.

Our experienced team have helped deploy hundreds of successful custom projects, so they know how to get the best out of your touch screen kiosk. Visit or contact Protouch today for more information on how we can help your kiosk to make an impact within your market.