Pro-Touch

Author: Tom Pryor

Why Interactive Kiosks Are Great For Events

Posted on by Tom Pryor

With the rise in interactive kiosks, users are engaging more and more with digital content at events, such as festivals, conferences, sports events and exhibitions. The ability to have both outdoor and indoor solutions expands the possibilities for event organisers.

Payment and ticketing

Ticketing is the process that benefits the most from being automated at an event. Automated kiosks make the ticketing and payment process streamlined and more efficient, which in turn reduces queues. For instance, at major sports events, the challenge arises when there’s a large volume of visitors who want to get into the venue as quick as possible. A ticketing kiosk also allows for a fast track ticket collection option.

Visitor management

At corporate events and large conferences, automated kiosks provide an outlet to control visitor entry and manage queues. In providing a self-service system, visitors can register their arrival with ease and speed in an unmanned area. Visitor management kiosks are useful to welcome guests, monitor entry and tighten security.

Wayfinding

Accessible around the clock, visitors have the opportunity to access digital, 3D maps and wayfinding information with interactive kiosks. Wayfinding kiosks can also direct attendees to meeting rooms in corporate events, give exhibition information and show specific points of interest.

Internet and information

Deployment of Internet kiosks at major events has plenty of benefits. Firstly, providing Internet access points can facilitate marketing campaigns, linking to web pages and encouraging sharing on social media sites. Festival goers are the ideal audience for internet kiosks as they will desire social networking. Kiosks are an effective way to market a business, brand or product at an event. They can increase brand awareness, promote offers and deliver targeted information. Secondly, Internet points give people the freedom to access useful information, such as festival programmes and event schedules.

Event organisers can capitalise on using automated kiosk systems to augment a wide range of aspects. Giving the attendees access to these facilities enhances their overall experience, so it’s worth considering using a kiosk to make your event a success.

img source: activitybreaks.com

Is Digital Signage The Way Forward For Advertising?

Posted on by Tom Pryor

More and more, digital signage and touch screens are being used to display advertising content in high traffic public locations. Digital marketing comes with a multitude of benefits in reaching a targeted audience. Screens are a worthwhile investment for businesses who want to stand out with their marketing strategies.

Multi channel marketing

With digital screens emerging as one of the most innovative methods of promoting, there is exciting opportunity to connect a wider audience with online marketing campaigns. Some kiosks and signage have the ability to connect with mobile devices through QR barcodes, such as tablets and smartphones.  The highest levels of engagement are through ads on touch screen mobile devices. This creates another platform to link to social media sites and web pages, which encourages sharing online.

Location

There has been a surge in outdoor digital signage and interactive kiosks, revolutionising street advertising.  This opens up opportunities for businesses looking to promote themselves or their product with attention grabbing media that invites passers by to engage. Indoor locations such as shopping centres, retail stores and airports are also effective for digital screen advertising.

Audience engagement

Today’s tech savvy consumers are always looking for the next best gadget or new technology. Screen technology on the streets is driving consumers to engage more closely with marketing campaigns and interactive ads. Digital signage means marketing messages can be live, instantly updated and more direct.

Can touch screens be used for marketing?

Touch screens are slightly more complicated when used for advertising; however there have been examples of novel ways of utilising them to engage an audience interactively. Large public touch screens can encourage users to interact with games, questionnaires and other entertaining activities that help to promote a brand or product. On the other hand, for the less tech savvy public it is more of a challenge to persuade them to participate.

The future

“The future of advertising is…intrinsically linked to technology and people” (source). Although we cannot predict what the future holds for digital screen advertising, it is inevitable we will see innovative developments in technology. For example, implementing 3D technology could give advertisers the chance to stand out and get their content noticed. Who’s to say that advertising with screens couldn’t become more direct with facial recognition? In all, digital screens provide a lucrative marketing strategy for companies wanting to stand out among the crowd.

Monthly Roundup

Posted on by Tom Pryor

Did you miss a few of our articles in August? Not to worry because we've got a recap of last month’s blogs; bringing you all of the latest news and trends in the kiosk and touch screen industry. Catch up with our monthly round up now and find out more about how a touch screen kiosk can add value to your business.

Kiosks Are Improving Visitor Management

With self service technologies becoming increasingly valuable in helping streamline everyday tasks, many corporations are now realising the potential of touch screen kiosks in dealing with the management of digitally native visitors. Combining new technologies with old practices touch screen kiosks are now being deployed by many companies in order to help with visitor management by pre-registering visitors, accounting for visitors on-site, printing and scanning visitor badges and so on. Find out more about how kiosks are improving visitor management.

Is Digital Learning the Way of the Future?

Now the summer has come to an end and students are going back-to-school there’s no better time to find out how E-learning is becoming integral to the modern day classroom. With benefits such higher levels of engagement, independent learning and providing teacher support, Protouch look at how digital learning could be the way of the future. Read the blog in full to find interesting stats and more information on the topic.

Kiosks Are Harnessing Clean Technology

As technology becomes ever more prevalent in society, and the concern for environmentally solutions ever growing, companies now have a corporate responsibility to ensure that the technology they use works in harmony with the environment. In this blog Protouch take a closer look at how touch screen kiosks are harnessing clean technology.

Growing Appetite for Self Service in Restaurants

With a growing desire for more digital touchpoints in consumer facing environments, restaurants in-particular are starting to see the benefits of using tablet devices and touch screen kiosks. Offering everything from virtual concierge, digital menus, bookings, social media engagement, special offers and so on, touch screen kiosks are maximising micro-convenience and enhancing the overall customer experience. If you’re in the catering industry read on to find out more about the growing appetite for self service in restaurants.

Marketing your Kiosk; 3 Tips for Success

Knowing how to successfully market your kiosk is the difference between it being a positive addition to your business and not adding much value at all. In this blog Protouch take a look at how your kiosk can have a strong impact and essential make your customers want to use your product. Read on to find out our 3 top tips for marketing your kiosk.

Check back on the Protouch blog where we’re always keeping you up to date with all of the latest industry news.

Marketing your Kiosk; 3 Tips for Success

Posted on by Tom Pryor

In today's consumer society we are spoilt for choice. Everywhere we turn we are present with an array of products and services to choose from; everything from restaurants, clothes, gadgets, holidays, entertainment and so on.

With a heavy reliance on personal touch screen devices, such as iPads, tablets and mobile phones, it’s no surprise that people are drawn to touch screens in consumer facing industries. However, in a world saturated by choice, how can you make it so that consumers are drawn to your kiosk?

1. Make an impact

Carrying your brand across on to your self-serve kiosk is essential for marketers, as it allows consumers to immediately identify your product. However, when it comes to making your kiosk stand out, the power lies in having an original, creative design. Having fun with the design is this difference between a kiosk which could go easily unnoticed and a kiosk which customers are compelled to use. With simple to apply laminates, you can update your kiosk so its inkeeping with the current marketing campaign you are running. This ensures the continuity of your marketing message across all media platforms.

2. Think outside the box

Customising your kiosk doesn’t have to stop at branding. Say for example you want to place a self service ticket machine at the entrance of a zoo. You can theme your kiosk to suit its positioning by customising the laminate to resemble zebra or leopard print. This way your kiosk is in keeping with the theme of its location as, well as being eye catching and fun.

3. Engage your audience

Landing pages (the first page a customer sees) present the perfect opportunity to grab your customers attention and engage them with your product. For this reason it's vital to get your landing page right and make it as interactive as possible. Techniques such as demos, interactive games, or displaying your companies USP’s are all great ways to reach out to your desired target market.

In fact studies have shown that visual marketing, when it's relevant, is far more effective than typical print adverts. The reason for this being, it's easier to get a consumer to focus on an advert and gain their trust on the interface of a kiosk that they've chosen to use.

Our experienced team have helped deploy hundreds of successful custom projects, so they know how to get the best out of your touch screen kiosk. Visit or contact Protouch today for more information on how we can help your kiosk to make an impact within your market.